While spinning records in the hottest clubs and venues in the world, DJ AM (Adam Goldstein) remains loyal to the wristwatch the stars. After DJ AM put up a picture of his burned vintage Rolex watch after the plane crash he miraculously survived with Travis Barker of Blink 182, the rumor on the web was that he was disillusioned with Rolex. This rumor has been shown to be false from two key perspectives: first, DJ AM simply wanted to show how bad the fiery crash had been by showing the damage to the Rolex he was wearing. Second, in his comeback performance with Jay-Z, DJ AM was seen wearing a Rolex Datejust.
On September 19, 2008, after having performed a college event with frequent collaborator Travis Barker of Blink 182, DJ AM and Barker were seriously injured when their Learjet crashed on takeoff in Columbia, South Carolina. The two crewmembers and the two other passengers were killed in the fiery crash. Miraculously, DJ AM and Barker both survived with bad burns. Since the accident, their recovery has been inspiring.
Later, DJ AM posted a picture of his burned vintage Rolex on his Facebook page to let the fans see for themselves how intense the crash had been. There was a rumor that he was making a negative statement about his watch. In truth, DJ AM was showing that if even a quality Rolex was so badly damaged, it was a miracle that he and Barker were able to survive the crash. Once engaged to Nicole Ritchie, DJ AM has renewed his romantic connection to actor Mandy Moore after the crash. Although they recently had broken up, Mandy Moore rushed to DJ AM’s side. Known as an avid sneakerhead with a Nike named after him, DJ AM also collects Rolex watches. It has been rumored that Moore gave DJ AM a Rolex Datejust to replace the vintage Rolex destroyed in the plane crash.
On October 16, 2008, DJ AM played with Jay-Z at the Hollywood Palladium. Incredibly, less than a month after the crash, DJ AM overcame his visible scars and rocked out at the show. At his turntables, DJ AM was said to be wearing a new Rolex Datejust while spinning for Jay-Z. Like his Rolex watch, DJ AM is a performer of quality and precision, durability and strength. Today, DJ AM chooses to continue to celebrate life and roll with his Rolex Datejust.
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