Antiquorum's Thematic Sale to Mark Rolex 100th Anniversary

Antiquorum's Thematic Sale to Mark Rolex 100th Anniversary

In 2008 Rolex celebrates its 100th anniversary of its watches. Antiquorum Auctioneers, the leading auction house for timepieces in the world, will mark the centenary of the brand through holding the one-of-a-kind sale 'Revolution: The Evolution of the Rolex Sport Watch'. The event will take place on April 17th at Antiquorum's US headquarters located at 595 Madison Avenue, New York City.

The Rolex brand is famous worldwide as it revolutionized the concept of the sports wristwatch, having developed the Rolex 'Oyster' that was destined to become the first water-proof and air-tight wristwatch to have withstood Mercedes Gleitze's swim across the English Channel. Having accompanied the courageous swimmer during his amazing swim that lasted 15 hours, the timepiece still provided perfect functionality. This remarkable feat marked the birth of the true sports watch.

The invention of the groundbreaking Rolex Oyster was followed by the development of a whole army of other remarkable timepieces, with the Explorer, the Submariner, the Turn-o-Graph, the Milgauss, the Cosmograph, the Sea-Dweller, and the Explorer II highlighted on the list. The above-mentioned Rolex watches were found among the first timekeepers to be developed for specific professions or recreational pursuits.

100-year-history of the Rolex brand vividly demonstrates its continuous evolution and product development. The sports watches worn by present-day customers have been created as a result of the brand's dedication to progress.

The upcoming sale to be held on April 17th at Antiquorum will be dedicated to the remarkable evolution of the Rolex sports watch. It will also feature the impact the revolutionary Rolex 'Oyster' case has had on the entire watchmaking industry. The Antiquorum sale will be highlighted by the best available Rolex watch models representing the historical development of these remarkable timepieces, Rolex 'SBS' Submariner Ref. 5517, Rolex Comex Ref. 168000, Rolex 'Turn-O-Graph' Ref. 6202 and many others.