Rolex Offers Support to Alzheimer's Research

Rolex Offers Support to Alzheimer's Research

Rolex has once again acted as the underwriter of the annually organized Alzheimer's Association Rita Hayworth Gala. The event was held on October, 10th to pay tribute to American screen legend Rita Hayworth. The actress, who was especially famous in the 1940-s, became the sex symbol of the era. She was stricken with the Alzheimer disease in her 40s.

The event took place at the Waldorf Astoria Hotel in New York City. The organizers managed to raise more than 2 million dollars for the Alzheimer's Association.

The event was hosted by Louise Kornfeld, gala chair, and Allen Brill, underwriting chair, Rolex president and CEO. Among those who joined the event there were New York socialites, famous actors and media representatives, including Muffy Potter Aston, Bryant and Hillary Gumbel, Donna Dixon Aykroyd and Dan Aykroyd, John McEnroe, Anne Hearst, Regis Philbin Ron Perelman, and Ivana Trump.

Rolex Watch USA has acted as the underwriter of Alzheimer's Association Rita Hayworth Gala for the fifth year in the row. Mr. Allen Brill has announced that the prestigious watch brand will continue to act in this role through 2012, the year to mark the company's 10-year anniversary as the gala's underwriter.

Princess Yasmin Aga Khan, daughter of Rita Hayworth, was the one who established the Rita Hayworth Gala more than 20 years ago. More than 48 million dollars have been raised to support Alzheimer's Association care and research.