Showing posts with label Rolex Watch. Show all posts
Showing posts with label Rolex Watch. Show all posts

Antiquorum's Thematic Sale to Mark Rolex 100th Anniversary



Antiquorum's Thematic Sale to Mark Rolex 100th Anniversary


In 2008 Rolex celebrates its 100th anniversary of its watches. Antiquorum Auctioneers, the leading auction house for timepieces in the world, will mark the centenary of the brand through holding the one-of-a-kind sale 'Revolution: The Evolution of the Rolex Sport Watch'. The event will take place on April 17th at Antiquorum's US headquarters located at 595 Madison Avenue, New York City.

The Rolex brand is famous worldwide as it revolutionized the concept of the sports wristwatch, having developed the Rolex 'Oyster' that was destined to become the first water-proof and air-tight wristwatch to have withstood Mercedes Gleitze's swim across the English Channel. Having accompanied the courageous swimmer during his amazing swim that lasted 15 hours, the timepiece still provided perfect functionality. This remarkable feat marked the birth of the true sports watch.

The invention of the groundbreaking Rolex Oyster was followed by the development of a whole army of other remarkable timepieces, with the Explorer, the Submariner, the Turn-o-Graph, the Milgauss, the Cosmograph, the Sea-Dweller, and the Explorer II highlighted on the list. The above-mentioned Rolex watches were found among the first timekeepers to be developed for specific professions or recreational pursuits.

100-year-history of the Rolex brand vividly demonstrates its continuous evolution and product development. The sports watches worn by present-day customers have been created as a result of the brand's dedication to progress.

The upcoming sale to be held on April 17th at Antiquorum will be dedicated to the remarkable evolution of the Rolex sports watch. It will also feature the impact the revolutionary Rolex 'Oyster' case has had on the entire watchmaking industry. The Antiquorum sale will be highlighted by the best available Rolex watch models representing the historical development of these remarkable timepieces, Rolex 'SBS' Submariner Ref. 5517, Rolex Comex Ref. 168000, Rolex 'Turn-O-Graph' Ref. 6202 and many others.

Rolex Offers Support to Alzheimer's Research



Rolex Offers Support to Alzheimer's Research


Rolex has once again acted as the underwriter of the annually organized Alzheimer's Association Rita Hayworth Gala. The event was held on October, 10th to pay tribute to American screen legend Rita Hayworth. The actress, who was especially famous in the 1940-s, became the sex symbol of the era. She was stricken with the Alzheimer disease in her 40s.

The event took place at the Waldorf Astoria Hotel in New York City. The organizers managed to raise more than 2 million dollars for the Alzheimer's Association.

The event was hosted by Louise Kornfeld, gala chair, and Allen Brill, underwriting chair, Rolex president and CEO. Among those who joined the event there were New York socialites, famous actors and media representatives, including Muffy Potter Aston, Bryant and Hillary Gumbel, Donna Dixon Aykroyd and Dan Aykroyd, John McEnroe, Anne Hearst, Regis Philbin Ron Perelman, and Ivana Trump.

Rolex Watch USA has acted as the underwriter of Alzheimer's Association Rita Hayworth Gala for the fifth year in the row. Mr. Allen Brill has announced that the prestigious watch brand will continue to act in this role through 2012, the year to mark the company's 10-year anniversary as the gala's underwriter.

Princess Yasmin Aga Khan, daughter of Rita Hayworth, was the one who established the Rita Hayworth Gala more than 20 years ago. More than 48 million dollars have been raised to support Alzheimer's Association care and research.

Marilyn Monroe Rolex Watch



Marilyn Monroe Rolex Watch


Wow! I couldn't even suppose the Rolex watch could bring so much money...I have some friends who admire Rolex. They sent me interesting news about it. It concerns one of the greatest and legendary women Marilyn Monroe.

I'm eager to tell you the details. So, she presented Kennedy with two gifts: the first gift was seen by everybody. I mean the world-known song she performed: "Happy Birthday, mr. President". I am 100 per cent sure you know what I'm talking about...But till the present moment almost nobody knew about her second gift.

It turns out that the great actress presented him a Rolex watch with the inscription "Jack, with love as always from Marilyn May 29th 1962."

The watch was packed in a golden watchcase with the following poem: "Let lovers breathe their sighs/ And roses bloom and music sound/ Let passion burn on lips and eyes/ And pleasures merry world go round/ Let golden sunshine flood the sky/ And let me love/ Or let me die!"

But because of a small nuance that Kennedy was married, he ordered to save him from that gift.

It's funny but the person empowered kept the watch that's why it was recently sold by auction.

Have you already managed to imagine the price? Approximately at least? So, it is $ 120, 000! Not bad, how do you think?

From the beginning auctioneers valued it at $ 40-60 000. But the estimation was wrong, as we can see.

It's also known that an American and a European collector were the main opponents. Finally a person from the USA won.

I guess the collector who purchased this watch was really more in love with the fabulous actress than with the watch itself! Maybe, I should gift my own Rolex to a celebrity to become a celebrity some time as well? Must think about it!

New Rolex Jeweled Timepieces



New Rolex Jeweled Timepieces


The new Rolex Oyster Perpetual Datejust Special Edition and the Oyster Perpetual GMT-Master II successfully combines daring compositions and well-maintained traditional craftsmanship. The cases of the both timepieces are crafted in 18k white gold.

The Datejust Special Edition features an eye-catching bezel paved with black sapphires or diamond baguettes. The originally designed watch's dial reveals 'straps' composed of white diamonds that distinctively contrast with the black background. The white diamonds have replaced the hour-markers. There is a big date window at 3 o'clock. As for the watch's strap, it sports the combination of stingray leather and rubber. The strap is embellished with sparkling diamonds and equipped with a folding clasp.

The Rolex GMT-Master II features a 24-hour rotatable bezel set with jewels. The watch's case lugs and protective shoulders are paved with brilliants. The solid Oyster bracelet is provided with the new Oysterlock security clasp with Easylink comfort extension link. White mother-of-pearl hour markers provide great readability on the black dial. The GMT function is featured by the additional central hand with a triangular tip. the timepiece also provides the date function with a window placed at 3 o'clock.

The new Rolex jeweled watches are the reflection of the company's exclusive art of watchmaking and gem encrusting.

Rolex: A Great Watch Brand



New Audemars Piguet Chronograph for Alinghi Team


Audemars Piguet has recently introduced a new watch to join its Alinghi series. The timepiece pays tribute to Team Alinghi, the Swiss yachting team that won the America's Cup in 2003. Team Alinghi will be defending the America's Cup at the races in Valencia, Spain, starting June 23. The company has sponsored the team since 2002.

The novel Audemars Piguet creation is called the Royal Oak Offshore Alinghi Team Chronograph. Following the steps of the brand's Polaris launched in 2005, the new chronograph is equipped with a flyback chronograph and countdown regatta timer.

The watch's peculiarity is the fact that it is partially produced from forged carbon. The forged carbon represents a carbon fiber that has been put inside a mold, compressed at a high temperature under pressures over 300 kilos per cubic centimeter. The first watch variation features the forged carbon case and bezel. The other two variations have forged carbon bezels and cases produced from platinum or rose gold.

The Audemars Piguet watchmakers have opted for forged carbon as it is shock-resistant and characterized by chemical stability, including corrosion-resistance. The material's one more advantage is its light weight - the forged-carbon-case model weighs as little as 100 grams. The brand's specialists developed their own method of forged carbon production entirely in-house at the manufacture facility in Le Brassus, Valee de Joux. The eight-sided shape of the case with sharp angles and smooth finishing made their task really complicated.

The first glance at the Team Chronograph will make one notice a few nautical or Alinghi inspired details. The shape of the hands on the chronograph counters reminds the prow of a ship. The watch's dial sports a combination of red accents matching the red color of the Alinghi logo - a red swirl placed at 3 o'clock.

The titanium case back reveals an original relief depicting the Alinghi team during the race. The bezel of the model, the same way as the bezel on every Royal Oak model, is octogonal-shaped and features tiny screws, thus associated with a porthole of a ship. The timepiece goes on a black rubber strap.

In the heart of the Team Chronograph there beats the self-winding AP caliber 2326/2846 operating at a frequency of 28,800 vibrations per hour. The countdown timer allows the team members to keep track of the all-important 10 minutes prior the sounds of the starting gun. It is found on the right part of the dial.

As for the flyback function, it gives the watch's wearer a chance to stop the chronograph, return it to zero and start it again at once just with one push of the push-piece featured at 4 o'clock. The push of the same button also starts the countdown timer.

All variations of the Royal Oak Offshore Alinghi Team Chronograph are developed in limited editions - 1,300 models with forged-carbon cases, 600 models in rose gold and 107 in platinum.

Rolex Oyster Perpetual Milgauss


Updated Version of the Legendary Oyster Perpetual Milgauss

At present day a lot of people work in environments that are subject to intense magnetic fields. Aerospace industry, research labs, telecommunications and medical imaging are just a few examples of fields that are found under the considerable magnetic influence. Scientists, technicians, engineers and other specialists all need a reliable timepiece that would be well protected from magnetic influences and provide accurate timekeeping. Rolex developed its Oyster Perpetual Milgauss with these people in mind.

The Oyster Perpetual Milgauss bears a French name that implies that the timepiece with an inner 'Faraday cage' case will resist a magnetic flux density of one thousand gauss. The year 2007 marked a new step in evolution of the model. The first model of the Rolex Oyster Perpetual Milgauss appeared back in the 1950s, having brought technological progress to focus. The movement of the watch reliably protected by the magnetic shied has been developed to provide exceptional performance even when found under the influence of strong magnetic fields.

In 2007 the Rolex vintage Milgauss celebrated its 50th anniversary. As one could have expected, prices for the extremely rare vintage models available through auction sales are amazingly high. Taking these facts into account, no wonder Rolex has decided to update its legendary Oyster model offering an advantage of anti-magnetic protection. Rolex fans will surely be pleased by the updated model's perfect execution and reasonable price - that is £3,210.

The distinctively orange sweep-seconds hand is designed to remind a lightning-bolt. The black dial features white and orange applied hour markers. The Arabic minute numerals are also in orange. The dial is covered by a green-tinted sapphire crystal that adds a slight trace of stylishness to the dial. The watch goes on a rigorous stainless steel Oyster bracelet.

Rolex GMT Master II



Rolex GMT Master II – Newly Improved 2007 Version


The year 2006 marked the 50th anniversary of the Rolex GMT Master II. To celebrate the occasion, Rolex launched the anniversary edition of the timepiece. The brand's watchmakers have significantly improved the older version of the GMT Master II. They developed the model with two-tone case - 18k gold and stainless steel. In 2007, at BaselWorld 2007 Watch and Jewelry show, Rolex presented a stainless steel model of the watch.

The Rolex GMT Master II is highly appreciated by Rolex fans as the most practical watch. The timepiece wins numerous hearts due to its elegant design and durability - a perfect timekeeping device for frequent travelers. It displays the time in its owner's home time zone as well as a second time zone. There is also a date window for the home time zone. With the GMT Master II it is really easy to change time for different time zones and switch the date.

What major improvements are featured by the Rolex GMT Master II? First of all, Rolex watchmakers updated the movement. The timepiece is powered by the new caliber 3186. If compared to caliber 3185, it makes the hour hand move much smoother. It has also become possible to set the hour hand more precisely. The watchmakers replaced the main spring with a more temperature resistant one. The case of the timepiece has been made a little taller to provide enough space for the new movement.

The dial design of the Rolex watch has also been changed - now it features the so-called 'maxi-dial', implying larger hour markers and wider Minute and Hour hands. The 24-hour hand of the stainless steel GMT Master II is distinctively green. The case of the timepiece is equipped with a ceramic bezel. Ceramic makes the bezel more durable and resistant to abrasions and color-fading. The inner part of the bezel reveals the word 'ROLEX' engravings all around its length.

For the GMT Master II, Rolex watchmakers applied the Triplock crown system that has already been used for other Rolex watches, including the Sea-Dweller, Submariner and Yacht-Master. The watch's crown is larger and heavier that means it is more comfortable to grasp. As for the timepiece's Oyster bracelet, it catches the eye due to nicely polished links in the center.

Drop a look at the picture of the watch to make sure the new Rolex GMT Master II is not only technically advanced but also a really beautiful timepiece.

Rolex GMT Master II


Rolex GMT Master II – Newly Improved 2007 Version


The year 2006 marked the 50th anniversary of the Rolex GMT Master II. To celebrate the occasion, Rolex launched the anniversary edition of the timepiece. The brand's watchmakers have significantly improved the older version of the GMT Master II. They developed the model with two-tone case - 18k gold and stainless steel. In 2007, at BaselWorld 2007 Watch and Jewelry show, Rolex presented a stainless steel model of the watch.

The Rolex GMT Master II is highly appreciated by Rolex fans as the most practical watch. The timepiece wins numerous hearts due to its elegant design and durability - a perfect timekeeping device for frequent travelers. It displays the time in its owner's home time zone as well as a second time zone. There is also a date window for the home time zone. With the GMT Master II it is really easy to change time for different time zones and switch the date.

What major improvements are featured by the Rolex GMT Master II? First of all, Rolex watchmakers updated the movement. The timepiece is powered by the new caliber 3186. If compared to caliber 3185, it makes the hour hand move much smoother. It has also become possible to set the hour hand more precisely. The watchmakers replaced the main spring with a more temperature resistant one. The case of the timepiece has been made a little taller to provide enough space for the new movement.

The dial design of the Rolex watch has also been changed - now it features the so-called 'maxi-dial', implying larger hour markers and wider Minute and Hour hands. The 24-hour hand of the stainless steel GMT Master II is distinctively green. The case of the timepiece is equipped with a ceramic bezel. Ceramic makes the bezel more durable and resistant to abrasions and color-fading. The inner part of the bezel reveals the word 'ROLEX' engravings all around its length.

For the GMT Master II, Rolex watchmakers applied the Triplock crown system that has already been used for other Rolex watches, including the Sea-Dweller, Submariner and Yacht-Master. The watch's crown is larger and heavier that means it is more comfortable to grasp. As for the timepiece's Oyster bracelet, it catches the eye due to nicely polished links in the center.

Drop a look at the picture of the watch to make sure the new Rolex GMT Master II is not only technically advanced but also a really beautiful timepiece.

New Generation of Rolex for Yachtsmen



New Generation of Rolex for Yachtsmen


The Rolex Yacht-Master II, a new sports watch for fans of yacht racing, was initially presented at BaselWorld 2007.

Connoisseurs of Rolex watches are aware that every newly renovated model of the brand is characterized by supreme functionality. As the proof of this fact, the company's watchmakers have essentially modified the GMT Master movement if to compare the first GMT Master and the GMT Master II. The GMT Master II makes possible to set the hour hand and the 24-hour hand independently. In comparison to the original Explorer, the Explorer II also features dramatic changes. The timepiece is equipped with the same movement as the GMT Master II, having employed a 24-hour hand and date. As for the Rolex Yacht-Master II, it has become a worthy successor of the original model.

Experienced watch experts consider the first model of the Yacht-Master to be quite a standard watch for diving. The watch displays the bi-directional rotating bezel necessary for tracking the start sequence of a yacht race. Its Triplock crown leaves the case perfectly protected from any water drops.

The new version of the Rolex Yacht Master houses an innovative movement of a really complicated nature. It offers a countdown timer. It is possible to set the timer to start between one and ten minutes for regattas with different start sequences. The countdown timer remembers the value, and when it is reset, the countdown hand goes back to the last set value. Connoisseurs of mechanical timepiece, will surely appreciate such an impressive advantage.

Some of the watch's wearers may consider as a slight drawback the necessity to unscrew the crown for setting the countdown timer. This way the timepiece becomes not really protected from moisture, especially if it is used while sailing. One more thing you will notice about the watch a big "YACHT-MASTER II" inscription on the bezel – the new generation of Rolex watches is distinctively branded.

The Yacht-Master II is a quite complicated piece to operate. It is aimed at real watch aficionados. The timepiece will become a great choice for those who are passionate about yachting and value the watch's aesthetic appeal.

Rolex Yacht-Master II, as the majority of the brand's timepieces, is destined to become a trend-setter in the world of watchmaking. It will be available on the watch market in the beginning of summer. There will be produced the watch's models in yellow or white gold. Their retail price will reach about $ 30,000.

Meteorite Rolex Does Exist



Meteorite Rolex Does Exist!

I consider myself to be a rather down-to-earth person. But when I heard the information I'm going to share with you I've immediately understood that miracles exist. How else is it possible to explain a watch made of meteorite? Unbelievable, isn't it? Though it's true.

Ok, I'll explain you from the very beginning. So, Rolex Watch Company was extremely popular.

It was a cherished dream of everybody to have a Rolex on the wrist.

But at sunset of the XX century it became evident that a consumer satiated with technological novelties. Of course the Company wanted to sell its watches as hot-dogs for hungry people that's why they felt a necessity to invent a new advertising trick. And Rolex has been successful in it.

And to tell you the truth their idea was amazing! Just imagine: in 1988 Rolex launched the first and unique watch made of ... meteorite! Unbelievable, isn't it?

The case and watch crystal represent a finished piece of a small cosmic traveler. What other kinds of miracles can skilled craftsmen perform? There are no limits for human inventiveness and genius, agree?

Of course Rolex Cosmograph Daytona is not a watch to be worn on your wrist. A museum or a reliable lock box of a passionate collector is a right place for it.

But you know what? Rolex has managed to produce the necessary effect by this unusual watch.

A Sensational Rolex Watch Theft



A Sensational Rolex Watch Theft


How an expensive watch like Rolex can be stolen? Really, I don't understand it. In any high-class store the latest security system is set. But it turns out that it's not as secure as we might think.

A jewelry store in Florida, USA "lost" a 1000 Rolex because of one chevalier of fortune. And now, police continues searching for a thief who, according to their words, tried to look fitted in with other customers and then took off with a watch that cost as a good car.

A surveillance camera at the jewelry store shows a well-dressed man looking at very expensive watches. Usually, in such stores and in such cases while I am looking at something more or less expensive, at least one shop assistant is next to me...Quite a weird situation, isn't it?

Nothing seemed out of the ordinary, until the man took off with a ,000 watch in his hand. The thief looked like an average customer, he was well-dressed and calm. But after tape examining, police said the store guard could guess what he had kept in his head. I think, nobody has to be Einstein to understand it from the first sight but life shows a different view.

"His purpose was to steal a Rolex. He came in with his hands in his pockets. He never touched the glass case. There wasn't anything that he was leaving behind", police said. Well, does anybody wonder now about his purpose? What about banal intuition? As for me, I'd fire immediately all the stuff!

It seems the watch was an original, and if that's the case, the crook might have a hard time getting rid of it. However, it is not very difficult to do. Having some dollars in the pocket allows this "well-dressed customer" going at least to Mexico, a well-known place for such dirty business.

Hey, folks, has anyone of you seen that guy in any place? If yes, shake his hand on my behalf!

Rolex Watch Model: Vintage Rolex Watches




Vintage Rolex watches

If you are an aficionado or a collector of vintage Rolex watches, you know how prized and rare those models are. Let's have a quick overview of some (but by no means all) of these coveted relics of the past.

Rolex watches of the 1920s, 1930s and 1940s

Straight away, we have the Cushion and Cushion Steel in Rolex's Oyster Line. Both were introduced in the 1920s, so they were among the early models Rolex produced. The "cushion" refers to the outer shape of the case, a slightly rounded square, which bears some similarity to the present-day Danaos in the Cellini line.

Then there's Viceroy Watch, launched in the 1930s. Its art-deco design has a round dial encrusted into a square case.

Another Rolex relic of that era is the Prince line of rectangular-shaped watches. Rolex advertising promoted the Prince as "the watch for men of distinction." The seconds subdial positioned below the hours-minutes dial amounted to separate faces, or a "dual" dial. Actually the Prince had nothing to do with royalty per se; it became known as a "Doctor's or Nurse's" watch because the relatively large subsidiary seconds dial was easily readable and useful for functions like pulse readings. As is the case with many vintage watches, it is not known when the Prince was discontinued; it was probably sometime in the 1940s, when this watch lost its sense of grace as tastes changed and Rolex continued to experiment with new designs. However, Rolex re-launched this model in 2005.

The 1950s bring more

In the early 1950's, along with other lines such as the Day-Date, Submariner, Explorer and GMT Master, Rolex also introduced the more forgettable 'Tru-beat' and 'Milgauss.' The Tru-beat functioned as a standard watch, but the second hand jumped from marker to marker instead of sweeping around the dial. Its mechanical movement, by the way, was designed to "tick" only once per second. This deadbeat (no pun intended, naturally) seconds feature wasn't very popular and the watch was discontinued shortly after it was introduced, in 1954. The Milgauss, as the name implies, was built to handle strong magnetic fields in certain industries such as power plants and research labs, but it too lost, erm, power (I know, I'm awful) after a while, and fizzled.
Also, in the mid-1950s, Rolex introduced the Thunderbird model of the Datejust. The only real difference between the Datejust of that era and the Thunderbird was in the bezel. The Thunderbird model contained the Rolex Turn-O-Graph bezel, but the name Thunderbird stuck when the Air Force started to award pilots of the Thunderbirds with this particular watch.

Where you can buy them now

The only viable option for the serious vintage Rolex collector is to buy from reputable dealers. Many of these are, surprisingly, found online, incredible online auction spaces such as eBay (which goes through great lengths to protect its own image by offering insurance and dispute resolution). Naturally, one must insist on getting an official certificate to ensure that one isn't throwing away money into the dustbin.

Rolex Watch Model: Rolex Submariner



Rolex Submariner

Whoever said there is no eye-pleasing way to combine ruggedness with sophistication has surely not seen the Rolex Submariner gracing the wrist of the legendary Agent 007 in several early James Bond movies. And even long before Sean Connery sported the Submariner, the watch was mentioned in Ian Fleming's original novel. Talk about a true classic!

Design changes through the years

In 1953 Rolex had the Submariner prototype tested in deep waters and on a rough terrain by various explorers. More than 1,000 dives later the watch kept ticking, having survived sub-zero temperatures, as well as the wear and tear of expeditions. In subsequent years, as the popularity of scuba diving and other aquatic exploits grew, the Submariner underwent numerous facelifts and design improvements, such as a bigger, easier-to-read 40 mm dial, and a flat sapphire crystal, which replaced its slightly domed Plexiglas predecessor. Early all-steel watches were complemented over the years by gold and Rolesor models.

In 2003, in time for Submariner's 50th birthday, Rolex launched the commemorative model featuring a black dial with a rotatable green bezel, and a stainless steel, oyster flip lock bracelet.

Why own a Submariner?

I like this watch because it conjures up an aura of adventure and fun. The good news is that you do not have to be a secret agent, a thrill seeker, or a daredevil for that matter, to appreciate the Submariner's blend of sturdiness and classic elegance. If you are a diver, however, or any other kind of an underwater enthusiast, this watch is, hands down, a dream come true. Water resistant and impermeable, Submariner can reliably and accurately show the time at any depth up to 1,000 feet. And, because it is a Rolex, it is meticulously refined and crafted with a superb attention to detail that has, for many years, set the industry standard for top-of-the-line luxury watches.

Think of the Submariner as the perfect watch to take a dive in - and still come up a winner!

Rolex Watch Review: Rolex Oyster Perpetual Datejust



Rolex Datejust Features:

It is difficult to say which Rolex model is the best, because individual tastes can't be defined with as much accuracy and precision as these Swiss watches.

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From a purely personal point of view, I think the DateJust collection offers the most versatility, at least as far as the combination of classic elegance and functionality is concerned. Historically, too, the DateJust was a milestone setter for Rolex, as it was the first watch to feature the date display through a clearly visible magnifying Cyclops lens.

A brief lesson in Rolex nomenclature:

Launched in 1945, the DateJust was the culmination of all Rolex's virtues: chronometer-certified, water-resistant (up to 330 feet / 100 metres), with an automatic winding. And, of course, the most important feature in a watch - punctuality. The "just" in the name stands for "just in time" because the date display advances to show the next day's date at precisely midnight.

While the DateJust's basic design did not dramatically change since its inception, some aesthetic touches have been added over the years, such as Rolesor, for example.

For those who don't know, Rolesor is Rolex's term for the combination of stainless steel with the yellow, white or pink 18-carat gold, a look that jazzes up either all-steel or all-gold models. It derives from the terms Rolex (naturally), and Or, the French word for gold.

DateJust features:

Many of the DateJust Rolesor models also boast refined details, such as smooth and domed bezels in addition to the traditional fluted ones, as well as better visibility thanks to larger dials and hands. Also, the gold central link of the Oyster bracelet is offset by narrower links of solid steel for a snugger fit.

The ideal wearer:

If you like functional, sturdy and no-frill watches that will withstand a lot of wear and tear, a sports model like the Explorer might be a better choice than the DateJust.

But for those who like dressy elegance and the two-tone combination of Rolesor, this DateJust model is, wrists down, a great choice.

Rejuvenation of the style:

DateJust has been a timeless classic since its introduction, and celebrities took to immediately. Still favoured in recent decades, Kurt Russell was seen wearing one in "Tequila Sunrise," (1988, if you didn't remember) and Matt Dillon even resorts to stealing a Rolesor watch in "One Night at McCool's" (although the real prize he was after was the DVD player...)

Recently, Rolex caused a bit of a stir with some flashy adverts of DateJust models in Rolesor, adorning the wrists of attractive, fun-loving younger people "out on the town". Although an instantly recognisable brand the world over, Rolex's long history demands that the brand's image take an occasional dip in the Fountain of Youth.

Some adverts from the Far East don't reach us in the West, although they'd certainly have an audience here as well. Below, Brad Pitt (an American) models Rolex watches (Swiss) for an advertising campaign in Japan.




Rolex Watch Model: Ladies Rolex President



The Ladies Rolex President are the top of the line watches. It is the most expensive line of Rolex watches and thus the most prestigious. They come in all platinum, 18 karat white gold or 18 karat yellow gold. You could choose anyone of them depending on your personal taste. The one featured on your right is made in 18 Karat White Gold with a Blue Diamond Dial. It has a High Polished Bezel. This particular bracelet is an all 18 Karat White Gold Jubilee Bracelet. The Jubilee Bracelet has two different polish to it. The center of the links has a High Finish and the sides have Matté finish. Now the beauty of Rolex is that you can change the dial, the bezel, the bracelet and almost everything you see on the exterior of the watch to what you like. Let me explain this. If you do not like a blue diamond dial, then you have the choice of changing it. It also comes in white with or without the diamonds. You also have the choice of having arabic numbers or roman numerals on the face. If you do not like the Jubilee Bracelet then you can change that also into an Oyster Bracelet. The Oyster Bracelet has a more sporty look to it and hence available with Rolex's line of sports watches. The Jubilee bracelet on the other hand is more like a dress accesory than for sports. Once again personal taste is the matter. If you like the Oyster more than the Jubilee then there is nothing wrong with that. When worn on the wrist they both look good to me. The Oyster Bracelet is featured in the following pages if you want to compare it with the Jubilee.

The two watches at the bottom are Lady's Presidents. The difference as you can see between them is that one is White Gold and the other is Yellow Gold. As I mentioned before, you can play around with Rolex watches. The perfect example are these two. The one in White Gold has Diamond Lugs and a Diamond Bezel. As compared to the Blue Face which has a high polish bezel and no diamond lugs. The White Gold One has a Diamond Jubilee Dial. When examined closely you will see Rolex written all over the dial. I personally don't like it. It is like flashing the name all over if somebody is looking at your watch. The Jubilee Dial is more like a "Flaunting Dial". I like a subtle and decent look. The Yellow Gold President has a Roman Numeral Dial. The Bracelet is the Yellow Golf Version of the Jubilee Bracelet. Once again, Diamond Lugs and Diamond Bezel. The pictures do not do justice to the actual watches. My favourite combination for the Lady's President would be the White Gold President with Roman Numerals. The watch must have a diamond dial and diamond lugs. The price is high but the watch for a Lady is an epitome of Success. A woman wearing such a watch would definitely have style and class.

Rolex Watch Model: Mens Rolex President



The Men's, like the Ladies is also available in all 18 Karat Yellow Gold, 18 Karat White Gold and Platinum. This means that the entire watch is made in that specific metal right from the watch bracelet, the watch case to the watch crown. The fundamental of customizing your Rolex watch still exists with the Men's President. Infact with the president you can add diamonds to the watch lugs just like the lady's president. The diamonds on the lugs give it a very sharp and different look. Once again you have the choice to change the bezel. There are a variety of bezels available like the high polish bezel, the fluted bezel, diamond bezel, etc. Unfortunately right now I do no have the pictures to provide you with the images of the different dials and the different bezels. I will come up with some soon.

I like the one featured on the left, the most. Here are the technical details about it. I will try to keep it simple. It is the Men's Oyster Perpetual Day-Date. "Perpetual" in watch language means that the mechanism is aware which month has 29, 30 or 31 days. It is an automatic winding mechanical Rolex. All of the Mechanical Rolexes are Officially Certified (C.O.S.C.). It has a Platinum Three Piece Case, size 36 mm. The sapphire crystal has the "Cyclope" magnifying glass over the date, making it easier for an individual with poor eyesight to see the date clearer. The Bezel is a high Polish Bombé bezel, with a white gold screw down crown and a double gasket. The Dial is ice blue with white gold Roman numerals, printed railway minute track and white gold bâton hands. It has a Superpresident Platinum bracelet with high and brushed finish.

Rolex Watch Model: Day Date 118239



SPECIFICATIONS:

Model: Day-Date - aka The Presidential
Reference: 118239
Series: Z
Movement: Rolex Caliber 3155
Water Resistance: 330ft./100 m.
Case: white gold
Crystal: Sapphire
Notes: The Day-Date was launched in 1956 and has changed very little in the decades since, having becoming Rolex's flag ship model. A true luxury watch, the Day-Date is only offered in gold or platinum, and is considered a symbol of both achievement and status. The gold variations retail for approximately $25,000.00 (without diamons) with the all-platinum variant retailing for over $40,000.00. Because the watch has changed very little over the years, a large supply of pre-owned models exist on the secondary markets - it is not uncommon to find gold Day-Dates for approximately half the new retail price and in excellent condition.

Rolex Watch Model: Ladies Datejust 69173



SPECIFICATIONS:

Model: Ladies Datejust
Reference: 69173
Series: S (circa 1993)
Movement: Rolex Caliber 2135
Water Resistance: 330 ft./100 m.
Case: Two-tone, 904L grade Stainless steel with solid 18k gold bezel, and 18k gold crown
Crystal: Sapphire
Notes: This model 69173 was presented to my wife as a wedding gift last year, much to her delight and is now her "daily driver." Like the men's Datejust line, the ladies 69173 comes in a variety of dial choices, with the gold dial by far the most popular. After purchasing the watch, I had it serviced and it is running flawlessly.

Rolex Watch Model: Rolex Datejust 16013



SPECIFICATIONS:

Model: Datejust
Reference: 16013
Series: 890xxxx (pre-letter serial number circa 1984)
Movement: Rolex Caliber 3035
Water Resistance: 330 ft./100 m.
Case: Two-tone, 904L grade Stainless steel with solid 18k gold bezel, and 18k gold crown
Crystal: Acrylic (plastic)
Notes: Datejust is part of Rolex's Oyster Precision line of watches, and makes an ideal dress watch, yet is every bit as robust as many of the models in the sportier Oyster Professional line. Most experts agree that the Datejust is Rolex's best selling watch line, and there is no shortage of supply of these models in the secondary market. Prices for vintage models, especially pre-sapphire crystal models represent an incredible value.